Glenn
Svendsen

Senior PM — Arrive (former EasyPark Group). Parking policies across Europe, ANZ & the US.

01 About
Glenn Svendsen

Brief.

Senior Product Manager with 5+ years building things that actually work.

Currently at Arrive (former EasyPark Group), where I own the domain of parking policies globally — across Europe, ANZ, and the US.

I work at the intersection of complex systems and real user needs — turning messy domain problems into clear product decisions. Based in Oslo, Norway.

Arrive (former EasyPark Group) 2023 — Ongoing

Global
Pricing
Engine

2.8B+
Requests served in 2025
6000+
Parking operators globally
100%
Uptime — last 24 months
Problem
Parking pricing across 20+ countries — different regulations, currencies, and operator models — running on a shared engine with real complexity beneath the surface. Edge cases multiplied with every new market. Operators struggled to configure correctly. Misconfigurations were common and support costs were high.
Approach
Took ownership of the domain and ran structured discovery to understand where the system was breaking down in practice. Prioritised the edge cases causing the most operator pain, worked closely with engineering to address root causes, and built a rhythm of regular user interviews to keep improvements grounded in real need.
Outcome
CSAT lifted from 66% to 87% through structured discovery and regular user interviews. Misconfigurations reduced by 36% year-on-year. The system now runs live across all active markets globally, with engineering capacity redirected from maintenance to growth.
Arrive (former EasyPark Group) 2024

Config
Copy

105s
Config time — before
27s
Config time — after
74% faster
JTBD + opportunity solution tree
Configuration time — before vs. after copy functionality
Before
105s
After
27s
Problem
Operators were rebuilding similar configurations from scratch — repetitive, error-prone, and slow. Every duplicate setup carried the same risk of misconfiguration.
Approach
Used Jobs to Be Done and opportunity solution tree mapping to understand operator workflows in depth. Identified that a copy/duplicate function addressed the core job — not a nice-to-have, but the missing piece.
Outcome
Configuration time dropped from 105 to 27 seconds — a 74% reduction. Error rates fell. Operators moved faster with more confidence, and support load dropped alongside it.
Arrive (former EasyPark Group) 2024

Background
Validation

33
Parameters validated per config
36%
Fewer misconfigurations YoY
Silent
Zero workflow interruptions
3
2
1
Background validation
33 / 33
PRICE_SPIKE_MEDIAN
Table 'Weekend'Period 3
Review
OVERLAPPING_TABLE_DATES
Tables 'Standard''Holiday'
Review
!
ZERO_PRICE
Table 'Standard'Period 7
Review
MAX_PARKING_FEE_ZERO
Acknowledged·2 min ago
Restore
Problem
Misconfigurations were frequent and hard to detect. Operators often didn't know something was wrong until it had real-world consequences — incorrect pricing live in market, support escalations, and eroded trust in the system.
Approach
Ran a deep-dive root cause analysis across misconfiguration reports to find patterns. Most errors fell into predictable categories: price spikes above the median or adjacent-unit threshold, zero prices on active periods, cap fields set to zero, date ranges where validFrom exceeded validTo, and pricing tables that had expired or left gaps in coverage. Designed a background validation tool that checks 33 parameters silently on every save — surfacing issues as non-intrusive notifications, never blocking the workflow.
Outcome
Misconfigurations reduced by 36% year-on-year. Operators get immediate visibility into potential issues without friction. Errors are caught at the source before reaching live pricing — and acknowledged issues leave a clear audit trail.
Arrive (former EasyPark Group) 2024

Mass Price
Validator

0
Holiday incidents since release
< 1hr
AI prototype built live on stakeholder call · validated · handed to eng
US
Nationwide · thousands of zones
▶ Running
Jul 4 Nov 28 Dec 25
Problem
Configuration experts managing parking across major US cities faced a scale problem: a single nationwide holiday across thousands of zones meant one missed configuration could result in drivers being charged when parking should have been free.
Approach
Built a working prototype with AI during the stakeholder call itself — validated live, iterated on the spot, and confirmed as the right solution within the hour. Handed off to engineering the same day to build it securely and properly. The tool lets users select multiple holiday dates, configure time windows and durations, then fire price calls across the full zone estate. A "Check Free Holiday" mode highlights any zone returning a price above zero.
Outcome
Zero holiday-related pricing incidents reported since release. The tool's flexibility made it useful beyond holidays — it's now a general-purpose pricing QA tool used by configuration experts across markets.
Arrive (former EasyPark Group) 2022 — 2024

Platform
Migration

35+
Distinct gaps identified & closed
18 mo
End-to-end project span
Auto
Programmatic migration jobs — no manual rework
35+ GAPS CLOSED
Calculation engine 12 gaps
Configuration UI 10 gaps
Migration jobs 7 gaps
Tariff types 4 new
Simulation tools 4 new
Start
18 months · complete
Problem
A legacy parking platform was being sunset. Before migration could begin, every configuration model, tariff type, and pricing behaviour had to be mapped against the new platform — with gaps documented, prioritised, and closed without disrupting live markets.
Approach
Led systematic gap discovery across the full platform scope — calculation engine, configuration UI, tariff types, and operator workflows. Identified 35+ distinct gaps. Built simulation tools to verify pricing parity between legacy and new outputs. A new tariff type was created to cover previously unsupported configurations. Automated migration jobs handled the bulk transfer at scale.
Outcome
All 35+ gaps identified, scoped, and closed over 18 months. Pricing parity validated across all migrated markets. Programmatic migration jobs eliminated manual rework. The platform migration completed with no pricing incidents in production.
Arrive (former EasyPark Group) 2024

Self-Service
Discovery

5650+
EU operators scored & segmented
52%
Immediate self-service candidates
24
Self-serviceable tariff fields
Cumulative operator coverage by feature tier EU · 5,641 operators
100% 80% 60% 40% 20% 0% F1 F2 F3 F4 F5 F6 F7 F8 F9 F10 F11 F12 F8 = MVP THRESHOLD · 71% OF OPERATORS UNLOCKED
10.3%
Simple
41.7%
Moderate ← 52% self-service ready
23.1%
Complex
25.0%
Very Complex
Problem
Operators had no ability to update their own pricing. Every rate change — however routine — required a configuration expert. The question was whether a self-service product was viable, and if so, what exactly would it need to cover to be useful to the breadth of the operator base.
Approach
Pulled operator and tariff data from Snowflake for 5,650+ EU operators. Built a 0–25 complexity scoring model across 39 configuration dimensions, segmenting the operator base into four tiers. Mapped all 40 tariff fields for self-serviceability. Modelled a feature milestone roadmap showing the cumulative operator coverage unlocked at each tier — revealing that 8 feature tiers alone would cover 71% of all operators.
Outcome
Delivered a data-backed MVP scope with quantified coverage at every feature milestone. Identified that 52% of operators are immediately viable candidates. Price changes — the most requested operator action — emerged as the clearest, highest-value starting point for any self-service feature.
03 Personal Projects
01
Equity Time balance tracker for iOS
Time balance tracker for iOS iOS · React Native
02
MyBooks Personal reading companion
Personal reading companion iOS · React Native
03
Utendørsliv Outdoor exploration companion
Outdoor exploration companion Web · JavaScript
04
The Greenland Run Fun, satirical action-paced game
Fun, satirical action-paced game Web · JavaScript
05
GGK Frivillig Volunteer management for Groruddalen Golfklubb
Volunteer management for Groruddalen Golfklubb Web · Cloudflare Pages
06
Coin Toss Throw the coin into the parking meter
Throw the coin into the parking meter Web · JavaScript